• Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams. • Own the narrative behind the data—turning complex datasets into clear, actionable client stories. • Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals. • Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting. • Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI. • Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy. • Evaluate test-and-learn experiments (A/B, multivariate) and translate findings into client-ready presentations. • Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms. • Partner with media teams and platforms to assess attribution, channel efficiency, and spend performance. • Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV. • Partner with clients’ finance or operations teams to align marketing insights with business KPIs. • Help craft forecasts and business cases that guide client investment decisions.