• Architect and implement Persado’s GTM systems as a cohesive technical platform, not a collection of tools. • Design and maintain event-driven data flows across CRM, engagement, intelligence, and analytics layers. • Build and own: - Account, contact, and company-level data models - Signal ingestion pipelines (intent, activity, competitive, technographic) - Automated segmentation and cohort login - Lead, account, and opportunity lifecycle orchestration • Integrate and extend systems such as Salesforce, Attio, Gong, Mailcharts, PhantomBuster, BuiltWith, and internal data sources. • Write automation logic and scripts to: - Extract and normalize external data - Enrich accounts and contacts at scale - Trigger GTM actions based on behavior and signals • Enable rapid experimentation by building infrastructure that supports: - ICP testing - Messaging and channel experiments - Motion-based routing and scoring - Revenue attribution and cohort analysis • Partner closely with Sales, Marketing, and Partnerships to translate GTM strategy into executable systems. • Own system reliability, data quality, and observability across the GTM stack.