• Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. • Create and maintain messaging frameworks tailored to target personas, industries, and use cases. • Define and execute go-to-market strategies for existing and new product offerings. • Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives. • Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. • Conduct market research to identify trends, customer pain points, and competitive insights. • Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. • Work closely with customer success teams to identify and showcase customer success stories.