• Design, build, and maintain critical dashboards and reports (e.g., in Looker, Tableau, etc.) to track the performance of core Sales and Marketing KPIs (e.g., MQLs, SQLs, Conversion Rates, ARR, Pipeline Generation, Win Rates, Sales Velocity) • Conduct complex, ad-hoc analyses on GTM effectiveness, including channel performance, campaign ROI, sales rep productivity, and territory optimization • Develop and manage models for forecasting funnel performance, pipeline generation and bookings to inform budgeting and resource allocation • Ensure data integrity and consistency across key systems • Partner directly with Sales and Marketing Leadership to translate business questions into analytical frameworks and actionable recommendations • Identify bottlenecks in the sales funnel and marketing campaigns, proposing data-backed solutions to increase conversion rates and decrease customer acquisition costs (CAC) • Analyze customer and prospect data to refine ideal customer profiles (ICPs) and market segmentation, improving targeting accuracy • Support the Sales Operations team with analysis and modeling for sales compensation and quota setting