• Develop and lead the global marketing strategy – Define the global marketing vision and multiyear roadmap aligned with corporate growth goals. • Set clear objectives (OKRs) for demand generation, brand awareness, product marketing and customer expansion. • Build and manage a high performing marketing team – Mentor and manage a small, agile team that may include agencies and contractors. • Instill a culture of scrappy efficiency by streamlining workflows, using automation tools and eliminating redundant processes. • Pipeline generation and demand marketing – Own full funnel marketing programs to generate qualified pipeline across regions and customer segments. • Design integrated multi-channel campaigns, account-based marketing (ABM) strategies and event marketing programs; work closely with sales development to refine lead scoring and nurturing. • Product and content marketing – Position our products effectively by building and/or rebuilding messaging and value propositions for each customer segment. • Coordinate the creation of sales enablement materials, customer success stories and thought leadership content; develop vertical specific content that demonstrates how customers can leverage technology for better event outcomes. • Marketing operations and analytics – Partner with revenue operations to build dashboards and analytics that provide visibility into pipeline metrics, conversion rates and campaign ROI. • Brand and communications – Strengthen our market presence and category leadership, ensuring a consistent brand voice across all touchpoints. • Manage public relations, internal communication, executive visibility programs and cultivate thought leadership in the event management space. • Modernization and efficiency (“do more with less”) – Adopt coordinated workflow operations to centralize and streamline marketing material creation; invest in a single source of truth to eliminate redundancies, encourage self-service, and enable reuse. • Champion the use of customer centric, personalized content, recognizing that hyper personalization is essential to engage and retain customers. • Data driven decision-making – Unify and connect data sources to ensure accurate, real time insights, leveraging Salesforce reporting and GA4 as key sources of truth; move from data collection to actionable intelligence. • Use analytics to refine targeting, optimize spending, and demonstrate marketing’s impact on revenue. • Align the data with a clear and consistent story of trajectory and results between the marketing team and company leadership. • Innovation and AI adoption – Stay ahead of emerging technologies and media trends; develop a clear AI vision for marketing and identify proofs of concept where AI can automate tasks and deliver personalized experiences. • Encourage experimentation while mitigating compliance and risk. • Cross functional collaboration – Align marketing initiatives with financial goals, working closely with the CFO to manage budgets and ensure strong ROI. • Collaborate with sales on Go-to-market (GTM) initiatives as well as product and engineering teams to articulate customer benefits and support product launches. • Partner with the Head of Partnerships to generate demand through partners and our online marketplace.