• Work hand-in-hand with Senior Account Executives and SDRs to co-build account-specific marketing plans. • Guide SDR outreach strategy aligned with account insights, buying-committee personas, and engagement signals. • Maintain tight feedback loops with sales leadership on account progression and pipeline. • Own the ABM strategy for the enterprise segment—the most complex, highest-value accounts in the business. • Develop and execute 1:1, and 1:few programs aligned to account maturity, deal stage, and the full buying committee. • Build and maintain an account-centric reporting framework, and operationalize the automation of account-level buying committee identification and engagement. • Build personalised digital journeys, orchestrate in-person and virtual events in partnership with our field marketing team, and develop account-specific messaging across LinkedIn, direct mail, web, sales plays, and executive experiences. • Tailor programs to enterprise buying committees consisting of core and extended members of the buying committee, including CROs, CCOs, CIOs, CFOs, IT leadership, Operations, Procurement, and multiple project teams. • Ensure all touchpoints deliver a consistent, personalized experience for each account. • Understand and map our multi-product portfolio to account requirements, cross-sell opportunities, and relevant buying groups. • Partner with campaign managers and integrate feedback from product marketing to develop personalized cross-portfolio plays for your target accounts. • Operate with a pipeline-first mindset: success is defined by qualified pipeline creation, opportunity acceleration, and account conversion—not top-of-funnel activity. • Build dashboards and insights that measure account progression, engagement across buying groups, account progression signals, pipeline conversion, and revenue impact. • Use data to optimize channel mix, adjust investment, and identify and remove friction in the customer journey. • Work comfortably inside Salesforce, HubSpot, PathFactory, and related ABM/intent tools to pull lists, build segments, analyze account behaviors, and track performance. • Collaborate with operations teams, but remain hands-on and self-sufficient across the ABM tech stack. • This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business. • This role will require occasional travel for team meetings, training, or company events.