• Identify and prioritize new reseller opportunities through proactive market research and structured outreach • Shape conversations using the voice of the customer to influence value messaging and positioning • Lay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teams • Proactive prospecting using a structured, data-informed targeting approach • Tailor outreach strategies to different reseller profiles—no one-size-fits-all pitching • Build and nurture relationships with key decision-makers, including CEOs and founders • Act as a trusted advisor, not just a salesperson, to potential reseller partners • Integrate Account Managers (AMs) early in the sales process to ensure long-term relationship success • Work closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experience • Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact • Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs