• Build and deploy email campaigns from provided briefs, templates, and copy, including promotional, newsletter, and transactional sends. • Format and QA email content to ensure a clean experience across devices and inboxes. • Set up audiences/segments based on the provided criteria and confirm that the counts align with expectations. • Execute A/B tests and document results. • Manage campaign checklists and approvals, ensuring deadlines are met, and launches run smoothly. • Troubleshoot basic ESP issues and escalate when needed. • Maintain email templates and modules, working with existing design systems and updating components as directed. • Apply tracking/UTM standards and confirm analytics are firing correctly. • Support list hygiene and deliverability best practices following team guidelines. • Keep documentation current, including processes, naming conventions, and send logs. • Ensure compliance with email marketing regulations and stay current with industry trends.