• Interface with multiple customer personnel to promote PPG, gain approvals, and position PPG to be considered for new business • Communicate our customers’ needs to the PPG functions and regions • Match customer needs to PPG products and specifications • Mobilize PPG resources to support customer factories during a launch or troubleshooting process, as needed • Understand PPG's product portfolio and benefits to ensure value selling • Advise customers and end-users on PPG technical specifications and application of industrial coatings • Understand the competitive landscape, and current gaps and anticipate future gaps to improve PPG's market position