• Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals. • Lead development of multi-channel patient acquisition, engagement, and retention programs. • Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives. • Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys. • Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns. • Partner with Shared Services for creative, brand, data/analytics, and marketing technology support. • Ensure effective measurement and performance management, providing insights & recommendations. • Build and refine automated lifecycle journeys and behavior-triggered nurture programs. • Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration. • Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance. • Ensure all campaigns meet regulatory, privacy, and brand compliance standards. • Lead and mentor a growing team of specialists and analysts; provide coaching and career development. • Foster a culture of data-informed decision-making and continuous improvement.