• Contribute to the planning, execution, and performance management of Activation & Engagement efforts. • Crafting Campaign Strategy Brief(s) and integrating/ orchestrating execution across central capability teams. • Drive flywheel performance across channels (PESO). • Collaborate with cross-functional colleagues and coach and develop top marketing talent. • Advance consumer marketing capabilities to be fit-for-future. • Develop a deep understanding of consumer insights and market insights. • Support the localization of patient flow model and beliefs and behaviors for target consumer segments. • Contribute to defining Consumer Activation & Engagement Plans. • Support briefings to central capability teams and relevant agencies. • Track and manage role-specific scope and support alignment to strategy and priorities. • Partner with Consumer Creative & Advertising throughout campaign development and production processes. • Responsible for performance of activation and consumer-driven leakage at treatment decision. • Cultivate a team culture to enable extraordinary talent to thrive. • Represent the aspiration to be the world’s most people-centered, trusted medicine company.