• Lead the design of content models, taxonomies, and metadata structures that support modular, reusable, and semantically meaningful content. • Conduct content audits and analysis to inform platform migrations, redesigns, and AI-readiness efforts. • Lead structured data and schema strategy (e.g., Schema.org, provider/location/service entities), ensuring content is optimized for traditional SEO and generative AI discovery (GEO), including AI visibility requirements such as citability, entity clarity, and authority signals. • Own technical SEO considerations related to content architecture, including metadata strategy, structured data coverage, search visibility foundations, and semantic structure. • Define and implement content governance frameworks, including editorial workflows, lifecycle rules, and quality standards. • Ensure content architectures support accessibility (WCAG - Web Content Accessibility Guidelines), compliance, and consistency across channels and audiences. • Partner with Engineering and Data teams to ensure content structures are technically implementable within CMSs, APIs, and downstream systems. • Guide clients through content transformation and migration efforts, from strategy through execution, including designing content operations workflows to reduce content and metadata debt and improve system integrity. • Collaborate with Client Orchestrators to align scope, timelines, and delivery expectations. • Provide content architecture direction to delivery teams and mentor less senior content strategists.