• Drive business performance insights. • Proactively identify revenue opportunities, margin improvements, and strategic risks across trading, pricing, product, and customer behavior. • Translate complex data into compelling narratives that influence sportsbook strategy and investment decisions. • Be a strategic advisor to leadership. • Partner with VP and Director-level stakeholders across Trading, Product, Marketing, and Operations to answer critical business questions and shape strategic direction. • Own high-impact analytical projects. • Lead our most complex analyses from conception to implementation, delivering insights that directly influence P&L, customer strategy, and competitive positioning. • Build scalable analytical infrastructure. • Partner with Data Engineering to create robust data products and models (using tools like DBT, Snowflake, Databricks) that enable the team to work faster and answer harder questions. • Elevate the team. • Set the standard for analytical excellence, mentor junior and mid-level analysts, and demonstrate 'what good looks like' in everything from stakeholder engagement to technical execution.