• Lead the evaluation and pursuit of opportunities in the pressroom stamping industry and emerging market segments by conducting market research, engaging in customer outreach, strategically targeting clients for existing systems, products, and services, and driving closing activities to capture market share. • Proactively identify and engage prospective customers where no relationship exists, securing meetings and building long-term collaboration opportunities. • Use market intelligence and CRM tools (e.g., Salesforce) to track lead generation, manage opportunity pipelines, and analyze performance metrics. • Develop industry-specific solutions and go-to-market strategies in coordination with engineering, sales, and applications teams. • Prepare and present technical proposals and business cases that align solutions with customer requirements and strategic value. • Support the quotation process by providing technical cost inputs to ensure accurate pricing. • Serve as the primary point of contact for customer-facing projects, ensuring internal coordination and successful project execution. • Maintain strong, strategic relationships with customers and act as a trusted advisor to support long-term automation goals. • Identify and cultivate strategic partnerships with key players in target markets, including OEMs, Tiers 1 &2 suppliers. • Monitor industry trends, competitive offerings, and regulatory developments to inform strategy and product positioning. • Gather Voice of Customer (VoC) insights and provide technical support and training to sales and customer-facing teams.