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Product Marketing Manager II, Shopper

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000Since 2012H1B SponsorCompany Site LinkedIn

Location

California + 18 more

Posted

38 days ago

Salary

$129K - $162.5K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Champion the voice of the Shopper and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand, our narrative, and represents the best interests of shoppers • Collaborate with Product to build the roadmap, define priority features, and help with design by being the voice of the shopper based on shopper needs and market analysis. • Gather both qualitative and quantitative data and formulate insights to articulate into strategic opportunities. • Lead go-to-market of key features to drive awareness, comprehension, and adoption by partnering with the internal marketing team and external partners to develop and execute all messaging, channel, and creative elements seamlessly. • Bring strong, performant product storytelling to life throughout every step of the shopper journey, driving cohesion and consistency across the entire shopper experience. • Partner across various cross-functional teams to unpack multifaceted problems and synthesize them into clear, actionable messaging that drives understanding and engagement with shoppers.

Job Requirements

Bachelor's Degree required
5+ years of experience in marketing; 3+ years in product marketing specifically
Significant experience working in tech product marketing, driving adoption for digital products and features.
Strong storyteller with the ability to develop campaigns that set the right expectations, tell a clear narrative, and invoke empathy and emotion in messaging and approach
Significant experience taking complex problems and simplifying them into clear and concise user-centric messaging.
Data-driven marketer who uses insights and strategic thinking to build business cases that influence stakeholders
Excellent written and verbal communication skills; ability to interact at senior levels of the organization
Strong project management skills – ensure timelines are met according to product launches; flexibility to modify timelines and create workbacks; ability to manage and prioritize complex projects that vary in scope and scale and excel in a fast-paced and lean work environment
You are resourceful, independent, and take a lot of initiative, while maintaining a continuously collaborative mindset.

Benefits

Instacart provides highly market-competitive compensation and benefits in each location where our employees work.
Eligible for a new hire equity grant as well as annual refresh grants.