• Own critical portions of Instacart Ads revenue forecasting, including pipeline, pacing, yield drivers, and KPI-based models to support targets, scenario planning, and resource allocation. • Partner with Ads Sales, Commercial Excellence, Data Science, and Accounting to translate strategy into measurable financial outcomes and recommend actions that drive revenue. • Design and implement financial processes and dashboards that leverage internal data and KPIs to monitor performance, surface insights, and automate recurring reporting. • Build monthly and quarterly performance materials for leadership, including forecast updates, variance analyses, and materials for board and investor reviews. • Conduct ad hoc financial modeling and deep dives on initiatives such as pricing and packaging, cohort performance, and attribution; self-serve data with SQL when needed.