• Lead as the day-to-day subject matter expert (SME) for clients • Provide strategic recommendations, analysis, and reporting • Target customers and create compelling ads with the creative team • Execute paid digital media campaigns on networks like Google, Bing, etc. • Assist in developing media strategy and building paid media plans • Leverage data dashboards for reporting campaign performance to clients • Analyze performance data and provide synthesis and action plans • Continuously measure and optimize campaign performance • Communicate with clients on all elements of the campaign • Prepare reports and present results to clients and management • Maintain knowledge of best practices in advertising networks • Develop marketing strategies using a data-driven approach • Build effective relationships with clients • Gather data on consumer, competitor, and market conditions