• Develop and evolve Dispel’s social strategy aligned to brand and revenue goals • Own our presence across core channels • Identify moments to join industry conversations and drive relevance • Test new formats, messaging angles, and growth tactics • Write sharp, technically credible posts for audience • Translate complex product and OT security concepts into clear, engaging content • Partner with design on visuals, carousels, short-form video, and campaign assets • Help define and protect Dispel’s voice • Support executive LinkedIn presence (ghostwriting, editing, refining POVs) • Elevate internal subject matter experts into visible industry voices • Help shape how Dispel shows up in the cybersecurity conversation • Track KPIs tied to engagement quality, audience growth, and marketing impact • Deliver insights — not just metrics • Run experiments and continuously improve content performance • Connect social activity to broader campaign and pipeline goals • Work closely across teams • Amplify launches, campaigns, and industry events • Identify opportunities where social can accelerate awareness