• Build and manage paid search campaigns on Google and Microsoft Ads • Create and optimize paid social campaigns for local lead generation • Run A/B tests and adjust campaigns based on performance • Track CPL, conversion rates, and other key metrics • Analyze data and recommend improvements • Manage budgets to maximize ROI • Prepare clear reports for clients and internal teams • Work with content, design, and client success teams for alignment • Support client onboarding and transitions when needed • Audit accounts for best practices and optimization opportunities • Use GA4, GTM, or GSC to troubleshoot tracking or conversion issues