Appcues

User onboarding is just the beginning. Empower your team to measure and improve product adoption—without a developer. ✨

Brand Design Lead

Brand DesignerBrand DesignerFull TimeRemoteTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

24 days ago

Salary

$140K - $160K / year

Bachelor DegreeEnglish

Job Description

• Own, maintain, and evolve our brand and shape our design system, ensuring visual consistency and sustainable workflows across deliverables. • Design high-quality web experiences that clearly communicate our brand, product, and vision with clarity and creativity. • Craft compelling data visualizations, infographics, and abstract visual metaphors to make complex concepts feel accessible and memorable. • Collaborate closely with marketers and company stakeholders to translate business goals into brand experiences. • Experiment with new visual approaches—including AI prototyping tools—to push the creative bar higher. • Collaborate to drive impact. Partner with other marketers so that all assets have strong messaging, compelling creative and relevant distribution. You’ll also enhance landing pages and email sequences for campaigns led by other teammates.

Job Requirements

  • You’re comfortable being both the strategic taste-maker and the hands-on producer.
  • You have a scrappy, results-driven mindset— you’re comfortable working with ambiguity and are motivated to create direction from the ground up.
  • You’re an expert at creating a consistent brand experience across channels consistently.
  • In addition to your design skills, you have experience using Webflow to bring your website designs to life.
  • You know how to experiment and adapt your creative based on data insights.
  • You have excellent verbal and written communication skills, and are adept at presenting performance insights and strategies to cross-functional teams and senior leaders.
  • You’re comfortable operating on a lean team and with a modest budget

Benefits

  • 100% remote - We don’t have an office so all of our employees learn and collaborate in the same way using remote work practices. We work in Slack, Zoom, and a collection of modern collaboration tools. We have inclusive remote events and we get together annually for a fun off-site retreat.
  • Well-being - You'll have solid health, dental, and vision plans; access to 401k (with a match), and a generous parental leave.
  • Home office and tech budget - Besides paying for your work computer (Mac or PC), we offer a one-time $1000 home office stipend and an additional $500 annual budget for extra work-related technology.
  • Coworking space, on us - Home office not cutting it? We'll reimburse your monthly co-working fees.
  • Equity - We want everyone invested in our success. We grant every employee equity in the company.
  • Transparency and collaboration - We foster team alignment with meetings of all shapes and sizes—a twice a month all-hands meeting called Allcues, a weekly newsletter and an annual learning stipend.
  • Flexible Time Off - We believe time away to reflect and explore makes us all more productive, so employees don’t accrue vacation time – they work with their managers to schedule time off when they need it, consistent with our Flexible Time Off policy. Employees based in the USA also take off all US federal holidays. Employees residing in other countries can choose to follow their local national holidays or US federal holidays.

Related Categories

Related Job Pages

More Brand Designer Jobs

Senior Brand Designer

NOCD

Regain your life from OCD

Brand Designer27 days ago
Full TimeTeam 201-500H1B No Sponsor

The Senior Brand Designer will lead marketing and brand design projects, manage creative processes, and design user-centric digital experiences, collaborating across teams to enhance NOCD's visual identity.

Adobe Creative SuiteAfter EffectsCSSFigmaHTMLIllustratorIndesignPhotoshopPremiere
Illinois

Senior Brand Designer

Life360

The #1 family safety app 📱

Brand Designer29 days ago
Full TimeRemoteTeam 201-500Since 2008H1B Sponsor

Senior Brand Designer shaping the Life360 brand system across marketing and products

United States
$91K - $130K / year

Brand Lead

Arbor

Automatically save on energy costs and live more sustainably.

Brand Designer29 days ago
Full TimeRemoteTeam 11-50H1B Sponsor

Lead Arbor's brand and content strategy across web, SEO, social, PR, partnerships, and lifecycle. Create clear, trust-building content, integrate brand storytelling into customer journeys, scale data-informed production systems, use AI to accelerate output, and measure content performance to drive traffic, engagement, and conversion.

FigmaAdobeWebflowCmsSeoSchemaAi
United States

Brand Designer

Owner.com

All-in-one digital presence for restaurants. Powering websites, online ordering, marketing, recruiting and more.

Brand Designer29 days ago
Full TimeRemoteTeam 11-50H1B No Sponsor

Founding Brand Designer evolving Owner's visual identity and brand expression

United States
$190K - $270K / year