• Evaluate marketing campaign performance, providing insights into effectiveness and ROI • Develop and maintain dashboards and reports to track key performance indicators (KPIs) for both product monetisation and marketing performance teams • Extract, clean, and manipulate data from various sources to ensure accuracy and integrity • Conduct A/B testing and other experimental designs to optimize product features and marketing strategies • Collaborate with product monetisation managers and marketing teams to understand their data needs and deliver actionable insights • Perform customer segmentation analysis to better understand user behavior and target marketing efforts • Provide data-driven recommendations to enhance user experience and increase customer engagement • Utilize statistical methods and tools to identify and predict trends in product usage and market response • Communicate findings and insights clearly and effectively to stakeholders through presentations, reports, and visualizations • Stay updated with the latest trends and best practices in product and marketing analytics