• Own Google Ads channel end-to-end • Launch and scale campaigns across: Search GDN Demand Gen Performance Max • Work hands-on inside accounts and campaign structure • Increase spend and scale volumes with ROI focus • Design testing and scaling frameworks • Build campaign architecture and channel structure • Develop automation and rule-based optimization approaches • Work with analytics and product teams on funnel performance • Identify growth levers across keywords, creatives, audiences, and funnels • Maintain process and testing documentation • Take hands-on ownership of Google Ads campaigns • Launch and structure campaigns across key formats • Establish testing and scaling framework • Identify first scalable growth opportunities • Increase controlled spend with efficiency targets • Propose first automation and system improvements