• Spearhead and evolve Rula’s content ecosystem across organic social and owned content surfaces at a pivotal moment of brand growth • Own both strategy and content creation, ensuring our content remains culturally relevant, clinically grounded, and performance-driven • Lead and mentor a growing content team and partner closely with marketing peers – across Growth, Lifecycle, Creative Studio, and PR • Build the operating model that allows us to scale high-quality content efficiently and responsibly • Shape how people experience Rula at scale, bringing a strong point of view on quickly evolving content strategy & creative best practices • Translate audience and cultural insights into storytelling that resonates emotionally while delivering measurable business impact • Connect brand, culture, and performance across the organization, navigating complexity and moving quickly when cultural moments arise • Make thoughtful tradeoffs in a regulated healthcare environment, excelling at the intersection of strategy and creative execution