• Own our content management solution to ensure easy scaling and consistency across website efforts, inclusive of training additional team members • Lead relationships with SEO, paid media, design, product marketing, and demand gen teams to build website pages and experiences that support marketing programs • Partner with conversion rate focused team members to design, implement, and analyze A/B tests, personalization, and conversion optimizations across key user flows • Coordinate across marketing and ops teams to manage, prioritize, and communicate the work of our front-end development team • Build and maintain an internal roadmap that reflects the priorities of the business for stakeholders to easily view the work planned & prioritized across different sites • Develop and maintain documentation around core user flows, inclusive of key conversion events and interdependencies to ensure uptime across systems • Independently lead website related projects across marketing, ops, and dev teams inclusive of scoping, managing, communicating, and reporting • Own regular reporting to help inform optimizations, campaigns, and prioritization across owned domains