• Build and maintain comprehensive press lists in Salesforce. • Research and build blog lists of beat creator journalists (e.g. Substack). • Develop, write, and distribute press releases, advisories, and media kits. • Proactively pitch stories that demonstrate what works to reduce homelessness, featuring Built for Zero/Vanguard communities, credible messengers, and measurable outcomes. • Cultivate relationships with key reporters and editors. • Coordinate interviews and prepare spokespeople with campaign-aligned talking points and narrative guardrails to ensure consistency across national and local media. • Ensure message consistency across communications. • Monitor breaking news to identify rapid-response opportunities. • Draft statements and op-eds on tight timelines. • Guide organizational response during sensitive media moments. • Maintain crisis communication protocols. • Serve as the day-to-day owner of Meltwater media intelligence account managing searches, dashboards, alerts, reports. • Track coverage, identify trends, and produce insights to drive strategic pivots. • Evaluate sentiment and opportunities for narrative intervention. • Draft op-eds, quotes, and narrative assets. • Ensure alignment between PR and broader narrative strategies. • Collaborate cross-functionally on integrated storytelling. • Build and maintain a list of available spokespeople, with relevant geo and industry tags, in Salesforce. • Support cities as members of the Vanguard network or The Collaborative to learn the nuts and bolts of a press strategy and develop their own.