• Own full marketing funnel strategy, execution, and measurement across awareness → lead acquisition → conversion → retention → advocacy. • Own marketing-sourced and marketing-influenced pipeline, including lead quality and lead delivery performance, operating against clearly defined SLAs with Sales. • Drive demand gen/lifecycle performance across all marketing channels (paid media, organic/SEO/GEO, email nurture, webinars/events, partnerships, etc.). • Identify opportunities for “AI leverage” across the customer journey (web, email, paid, SEO, partnerships, outbound enablement) and internal marketing efforts to increase speed, efficiency, and effectiveness without sacrificing quality. • Operate and optimize a measurement framework that connects marketing investments, pipeline, and revenue, with high integrity and leadership buy in. • Maintain and expand a robust portfolio of sales collateral, presentation templates, case studies, email sequences, and timely marketing insights. • Define and maintain the ideal customer profile, lead qualification standards, and lead handoff SLAs in close partnership with Sales and leadership team(s). • Own marketing tech stack strategy (HubSpot and related tools), attribution approach, and reporting cadence. • Develop co-marketing plans with aligned partners and marketing influencers. • Manage a lean internal team spanning demand gen, lifecycle, content, events/partnerships, etc. • Foster a culture that ruthlessly pursues ROI and growth, with transparency, tenacity, and collaboration.