• Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs. • Manage campaign setup, tracking, and reporting using Salesforce/Pardot and Google Analytics to monitor performance, lead flow, and conversion metrics. • Partner with Content, Social Media, and Design teams to ensure campaigns are launched on time, aligned to strategy, and accurately implemented across platforms. • Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline goals. • Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI. • Assist with SEO and website optimization efforts, including keyword performance monitoring, page optimization support, and technical best-practice adherence (in collaboration with content and web teams). • Support digital partnership and sponsorship initiatives by coordinating assets, tracking performance, and reporting on outcomes. • Stay current on digital marketing trends, tools, and best practices—particularly within healthcare, medical education, and B2B marketing environments.