Unlock Health
The New Leader in Healthcare Growth Marketing
Senior Director, Digital Programs
Location
Illinois + 1 moreAll locations: Illinois, Tennessee
Posted
28 days ago
Salary
Not specified
6 yrs expEnglish
Job Description
• Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met.
• Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations.
• Serve as the escalation resource with regard to recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching.
• Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team.
• Review and manage budgets in the proprietary Unlock Media Control Platform for accounts assigned to respective Pod to ensure accuracy and delivery.
• Participate in cross-functional meetings to prioritize account work, identifying opportunities for growth (e.g., increased budget, recommendations for renewal or expansion) and to plan for incoming additional client campaigns.
• Hold weekly Pod meetings to review deliverables, address roadblocks, and optimize time allocation to meet client objectives.
• Lead and mentor your Pod through organizational and process-related changes, ensuring smooth transitions and team alignment.
• Conduct weekly 1:1s with direct reports to provide coaching, monitor performance, and address individual needs.
• Manage timesheet approvals and assignment distribution through Adobe Workfront to ensure efficient operations and balanced workloads for Pod members.
• Conduct quarterly reviews for direct reports to assess performance, provide actionable feedback, and support professional growth.
• Identify and mentor high-potential candidates for future Director roles by providing training, leadership opportunities, and ongoing feedback.
• Communicate regularly with the Senior Director and VP of Performance Marketing on team issues with regard to performance and education/training needs.
• Communicate regularly with the Digital Media Strategy Team to ensure alignment on recommendations, advancing internal thought leadership, and evolving processes.
• Provide regular feedback to senior management on opportunities to grow and evolve digital media offerings for more sophisticated clients.
• Participate in occasional thought leadership or conference/event attendance as relevant.
• Uphold company culture, values and a positive, collaborative environment.
Job Requirements
- 6-8 years’ experience developing, launching, and optimizing paid search, paid social, and programmatic media campaigns, with direct accountability for performance against defined KPIs.
- Proven ability to manage and coach team members through live campaigns, including reviewing recommendations, guiding optimizations, and resolving performance or delivery issues in real time.
- Experience overseeing large, complex media budgets, including forecasting, pacing, and optimization using proprietary or enterprise-level media management platforms.
- Strong working knowledge of campaign targeting methodologies, measurement frameworks, and analytics, with the ability to translate data into clear recommendations for clients and internal teams.
- Track record of diagnosing campaign, account, or operational challenges, escalating risks appropriately, and implementing corrective actions across teams.
- Experience collaborating cross-functionally with Client Experience, Sales, and Strategy teams to scope new work, support renewals or expansions, and contribute performance expertise to new business pitches.
Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyle
- Life, Short and Long Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program