• Create high-quality, on-trend nail content featuring: Regular polish, Gel and Builder Gel, Press-ons, Nail art, transformations, tutorials, before/afters • Produce product-focused content (how-to, benefits, demos, routines, unboxings, reviews, UGC-style) • Film, edit, and deliver short-form video and photo content optimized for: TikTok, Instagram Reels + Stories, YouTube Shorts, Paid social & e-commerce product pages • Stay ahead of social, beauty, and nail trends and translate them into brand-relevant content • Ideate, pitch, and execute new content formats weekly • Collaborate with social and cross-functional teams to support launches and evergreen content • Own the full creation process: concept, filming, editing, captions, final delivery • Batch and organize content for monthly calendars and launches • Maintain a consistent visual and brand voice across platforms