• Serve as the primary marketing partner for assigned Supply Chain business leaders • Partner with the Senior Director of Growth Marketing to translate business priorities into go-to-market strategies and campaign roadmaps • Build deep expertise in Supply Chain solutions, competitive GPO dynamics, and long contract renewal cycles • Identify opportunities to influence pipeline early through education, thought leadership, and differentiation • Plan and execute integrated, omnichannel growth marketing campaigns, including digital and paid media, content, ABM, video, webinars, social, and nurture programs • Mobilize and collaborate with cross-functional marketing teams to deliver campaigns efficiently • Develop campaigns that address multiple buyer personas across all stages of the buying journey • Support competitive displacement and net-new account acquisition strategies • Own campaign performance end-to-end, optimizing for engagement, conversion, lead quality, and pipeline impact • Clearly communicate campaign performance and insights to business and marketing leadership • Manage multiple priorities with urgency in a fast-paced, matrixed environment