• Develop, build, and deploy email campaigns and journeys, to include HTML development/editing, campaign setup, testing, deployment, analysis, and optimization. • Act as a strategic and collaborative advisor for the line of business (LOB) by providing effective email marketing advice. • Collaborate program ideation and optimizations that drive engagement and meet business goals. • Deliver assigned marketing emails within scope and timeline. • Manage reporting and tracking functions for assigned campaigns/journeys. • Have a test and learn mindset; recommend and implement email tests to optimize outcomes. • Analyze and interpret email performance metrics and conversion data to provide recommendations to improve email programs/campaigns. • Ensure emails follow industry best practices and KeyBank Compliance requirements. • Implement dynamic content for personalization and segmentation of emails as needed.