• Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. • Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. • Develop and implement measurement strategies to track performance and deliver actionable insights. • Champion client success by crafting tailored retention marketing strategies that drive business results. • Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. • Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. • Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. • Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. • Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.