- Design and optimize high-impact ecommerce flows including product discovery, PDPs, checkout, subscriptions, billing, and post-purchase experiences. - Use customer research, usability testing, analytics, and experiment results to identify friction and inform design decisions. - Lead end-to-end design execution from problem definition through wireframes, prototypes, and final UI. - Partner closely with Product and Engineering to ensure designs are feasible, scalable, and ready for development. - Collaborate with Growth and Marketing teams to support experimentation, CRO initiatives, and performance-driven design improvements. - Design for experimentation, supporting A/B tests and iterating based on real-world performance. - Maintain and evolve design systems, components, and patterns to ensure consistency, accessibility, and quality. - Provide thoughtful feedback and mentorship to other designers as needed.