• Create technical content that doesn't feel like marketing: Build video demos, implementation guides, flow examples, and technical walkthroughs that speak the language of GTM professionals • Be hands-on with the product: Build actual implementations, test use cases, create proof-of-concept flows - you need to genuinely understand how it works to explain it well • Demo like a pro: Record polished product demos quickly and effectively, showing real use cases that resonate with our buyers • Sense-check everything: Review and validate technical content (especially AI-generated content) to ensure it's accurate and speaks the right language to our market • Stay close to competitors: Understand how our product compares to alternatives in the market and be able to articulate differences clearly • Work fast: Create multiple pieces of content per week - we value volume and velocity alongside quality