• Drive the marketplace strategy within defined existing accounts, collaborating with internal teams (i.e. Client Directors and Sales Specialists), technical leaders, and partner to identify growth opportunities for key LOB’s and develop comprehensive solutions that integrate partnership offerings across various practice groups. • Participate in regular strategy sessions with internal teams to ensure alignment and consistency in go-to-market strategies with your AWS Marketplace. Collaborate to develop and implement GTM plans that align with company objectives and annual goals, ensuring measurable outcomes. • Monitor and track key sales metrics (revenue, margin, number of offers & active ISVs, incentives) to ensure profitability and growth. • Create and distribute content for internal teams, customers, and partners/OEMs. This includes, but not limited to: Why AHEAD for AWS Marketplace decks, success stories, partner newsletters, tech updates etc. • Ensure effective enablement of sales and technical teams on both a national and regional level. • Utilize data to create heat maps of territories, identifying opportunities of focus and growth. • Play an active role in strategic deals to maximize profitability, focusing on both front-end and back-end incentives (rebates, incentives, etc.). • Collaborate with operations and procurement teams on top partner deals each quarter, ensuring proper reporting and hygiene to optimize rebates and margins. • Provide urgent support to sales teams (CDs, COSs, CSAs) when deal or partner assistance is required. Serve as the primary internal liaison for partner-related challenges, escalations, and requests. • Engage with the marketing team to ensure marketing development funds (MDFs) are utilized effectively for GTM strategies, particularly in underdeveloped territories.