• Lead complex, cross-team design initiatives from problem framing and discovery through shipped outcomes. • Map end-to-end user journeys to identify system-level gaps and define scalable experience solutions. • Produce high-quality design artefacts, including flows, wireframes, prototypes, and documentation, that create alignment and enable confident implementation. • Shape experience frameworks, visual systems, and design standards that scale across platforms and teams. • Translate research, analytics, and business context into clear recommendations, actionable plans, and long-term experience strategy. • Lead and guide user research and usability testing efforts, synthesizing insights into practical product decisions. • Set and uphold a high bar for usability, accessibility, and visual craft, embedding inclusive design standards across products by default. • Facilitate planning sessions, design workshops, and design reviews that drive alignment and clarity. • Mentor designers and influence cross-functional partners to strengthen user-centered thinking and design quality.