• Lead Marketing Strategy for Healthcare Practices • Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility. • Partner with practice leaders to understand business goals and identify marketing opportunities that support growth. • Translate practice objectives into clear, actionable marketing plans across digital and traditional channels. • Oversee Campaign Execution & Performance • Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content. • Monitor campaign performance and adjust strategies to improve effectiveness and ROI. • Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility. • Client Relationship Management • Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact. • Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience. • Identify upsell and cross-sell opportunities that align with client needs and goals. • Recognize at-risk accounts early and develop plans to support retention and long-term success. • Cross-Functional Collaboration • Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns. • Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation). • Maintain clear documentation of client interactions, timelines, and deliverables. • Market Insight & Growth Support • Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior. • Use insights to inform strategy recommendations and continuous improvement. • Support events, webinars, or community outreach initiatives that promote practices and engage patients.