• Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines. • Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively. • Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements. • Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements. • Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements. • Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions. • Transform insights into effective plans that boost adoption success rates and hasten market penetration. • Leverage AI strategically for decision making, content mapping, and rubric evaluations. • Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns. • Ensure efficient use of financial and operational resources across state and open-territory initiatives. • Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization. • Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories. • Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator. • Leverage digital platforms to customize content to align with state-specific standards. • Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization. • Define and track important metrics such as adoption success rates, market share growth, and revenue performance.