• Define and execute comprehensive demand generation strategy aligned to company revenue goals • Develop go-to-market strategies by industry vertical (Propane, Industrial Gases, Oil & Gas, Chemicals, etc.) • Build annual and quarterly campaign roadmaps balancing quick wins with long-term programs • Design and launch multi-channel campaigns optimized for long B2B sales cycles (email, LinkedIn, webinars, content, ABM) • Build industry-specific nurture programs that move prospects from awareness to SQL • Create account-based marketing programs for target enterprise accounts • Partner closely with Sales Leadership to define MQL/SQL criteria and Service Level Agreements • Own marketing attribution model leveraging HubSpot, Salesforce, and Databricks • Present marketing performance and pipeline contribution in sales meetings