• Develop and execute marketing programs specifically designed to drive expansion within existing accounts, showcasing the value of new features and services. • Create "expansion toolkits" for Sales teams, including targeted email sequences, "why upgrade" decks, and customer-only webinars. • Work hand-in-hand with the Customer Success team to identify healthy accounts ready for expansion and "at-risk" accounts that need targeted value-reinforcement content. • Design, launch, and manage MariaDB’s inaugural CAB program to foster deep partnerships with our most strategic enterprise customers. • Facilitate sessions between customer executives and MariaDB leadership to ensure our roadmap is aligned with market demand. • Partner with Product Management to ensure the roadmap incorporates customer benchmarking data and real-world feedback. • Own the strategy and execution of a global customer newsletter and other dedicated communication channels to keep customers informed of product updates and best practices. • Recruit customer references and develop high-impact success stories and testimonials that showcase our unique value propositions. • Grow the number of customer success stories focusing on the business benefits of why they choose MariaDB. • Support analyst relations efforts that require customer references, such as the Gartner MQ or Forrester Wave, including recruiting customers to participate and ensuring proper follow through. • Own public review sites, such as Gartner Peer Insights and G2, including creating a strategy to drive more positive reviews of MariaDB that align to the corporate narrative.