• Serve as a first-line support resource for GTM users across Wayvia’s GTM tech stack. • Troubleshoot user issues related to Salesforce, Gong, and other RevOps-supported tools. • Triage incoming requests, resolve routine issues, and escalate more complex items as needed. • Perform Salesforce administrative tasks, including user setup, field updates, page layout maintenance, and validation rule support. • Support data hygiene initiatives, ensuring accuracy and consistency across accounts, contacts, leads, and opportunities. • Assist with opportunity and pipeline hygiene to support forecasting and reporting accuracy. • Support onboarding for new GTM hires, including system access, tool setup, and basic training. • Maintain enablement documentation, playbooks, and reference materials. • Assist with rollout and adoption of new tools, features, or process changes. • Act as a liaison between GTM teams to ensure operational requests are clearly understood and addressed. • Partner with Marketing Ops and RevOps teammates on shared processes such as lead routing, campaign influence, and lifecycle management. • Support cross-functional initiatives by executing assigned operational tasks. • Assist with building and maintaining Salesforce reports and dashboards. • Support recurring reporting and data validation for leadership and RevOps initiatives. • Help document and standardize RevOps processes to improve consistency and scalability.