TechnologyAdvice
TechnologyAdvice is a full-service B2B media company that delivers marketing and data for 600+ technology companies.
Email Marketing Manager
Location
United States
Posted
15 days ago
Salary
$75K - $85K / year
Bachelor Degree4 yrs expEnglish
Job Description
• Own and evolve the email marketing strategy across multiple newsletters and brands.
• Drive subscriber acquisition, engagement, and retention across the full email lifecycle.
• Plan, execute, and optimize lifecycle campaigns, including onboarding, engagement, and win-back.
• Lead segmentation, automation, A/B testing, and behavioral targeting initiatives.
• Define and track KPIs across the email funnel; analyze performance and identify optimization opportunities.
• Ensure all email campaigns meet brand, editorial, and design standards.
• Manage campaign calendars and workflows in coordination with editorial and promotional efforts.
• Collaborate cross-functionally with content, design, social, paid, and growth teams.
• Partner with sales to support newsletter sponsorships through placement strategy, performance tracking, and reporting.
• Present email strategy, insights, and performance updates to stakeholders and executives.
• Mentor and guide junior team members, providing structure, feedback, and development.
Job Requirements
- 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with a track record of growing audiences and driving measurable results.
- Proven ability to own email strategy end-to-end, balancing creative storytelling with performance optimization and conversion metrics.
- Hands-on experience with email platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
- Strong command of segmentation, automation, A/B testing, and behavioral targeting across the email lifecycle.
- Experience supporting newsletter revenue, including ad sales, sponsorships, affiliate promotions, or partner deliverables.
- Familiarity with analytics, reporting, and audience data tools (e.g., Google Analytics, Looker, BI tools, CRM or CDP integrations), with bonus experience in emerging paid acquisition channels such as Reddit.
- Strong communicator who works comfortably across async tools, video calls, live presentations, and cross-functional teams.
- Highly organized, accountable, and energized by working on newsletters, media brands, and community-driven audiences in a fast-paced, remote environment.
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.
Benefits
- Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
- Remote-First Culture: Work from the comfort of your home.
- Flexible PTO: Take the time you need, when you need it.
- Health Coverage: Medical, dental, and vision plans for you and your family.
- Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
- 401K with Match: Secure your future with our company-matched retirement savings.
- Paid Parental Leave: Support for new parents during life’s special moments.
- Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
- Pet Insurance: Care for your furry family members.
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
- Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
- Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
- In-Office Perks: Enjoy catered lunches for our in-office team.