Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing?

Do you love funnel hacking other people's ads, VSLs, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy?

Do you get excited by the idea of building faceless VSL and low ticket offer funnels where the founder never has to show their face and the ads still print?

If yes, keep reading.

Because this is not a “write some copy and hop on meetings” role.

We’re hiring a Chief Copywriter + Offer Architect to replace our founder Richard as the primary creative engine behind our low-ticket growth machine.

Your job is simple to explain, hard to do:

Invent winning faceless low-ticket offers, write the VSLs, write the ads, write the sales pages, and make sure this can scale to $1M/month in ad spend on cold META traffic.

About Richard Yu

Founded in 2019, Richard started as a broke college student at UCLA with student debt, and created a $500 digital product teaching college students how to wake up early and have better habits.

That product did over $500,000 USD in less than 8 months because Richard "cracked" the formula for how to sell a digital product online.

Later that year, he pivoted into consulting others (personal trainers, doctors, dentists, coaches) on how to scale their info / digital product businesses, and in the last 5 years, this business has now scaled to over $30M in sales, and we have served well over 5,000 clients.

Our mission is simple: To help ordinary people (9-5ers, stay at home parents, college students) build extraordinary online businesses and learn high-income skills.

And most importantly, we put the client results at the top of our priorities, and do our very best to fulfill on the promises we make to our clients.

The core value #1 of our company is: Client Success = Company Success.

Over the last few years, we have primarily run our business with the following funnel:

Organic content (and paid ads) --> 20 minute VSL funnel --> book a sales call --> talk to closer --> sell a high ticket offer.
Now, the company is moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder making content.

We help beginners start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products.

We currently have a Head of Marketing who owns analytics, performance tracking, and coordination across different deparmtents

What we are missing is a Head of Copy / Senior Copywriter, who can replace Richard as the chief copywriter, and come up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape. 

In this role, you would be the creative weapon.
The offer brain.
The copy brain.
The person who invents the product of what gets scaled.

What You’ll Be Doing

1) Offer Creation (Faceless-First)

• Create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
• Name the offer (2–3 words) and the unique mechanism (2–3 words)
• Define exactly what’s included so the product + editor/graphic design teams can execute fast
• Build offers that are designed to break even or better on cold traffic

Performance requirement:
Your offers must be able to hold at least a 1.5x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to:

• $1,000,000+ per month in ad spend
• Roughly $30K–$40K/day on Meta.

By offers, we define low ticket offers as anything that can be sold on a landing page (with or without VSL), and WITHOUT any type of sales person (no chat sales, no texting sales, no sales calls with a closer/setter on the front end landing page). 

Your offer must sell like hot cakes on its own, to cold cold cold META traffic.

Your offers should have check box order bumps, OTO upsells / downsells, etc. to maximize AOV to get the front end AOV as high as possible. 

This is not theoretical copy.
This is copy built to scale aggressively.

2) VSL Writing (Word-for-Word Scripts)

• Write full, word-for-word VSL scripts designed for:
• AI avatar VSLs
• Actor-read VSLs
• Voiceover + b-roll / stock footage
• Ensure scripts are production-ready, clean, and conversion-focused
• No founder presence required, faceless is the default

3) Ad Angles + Ad Copy (End-to-End)

• Create ad concepts, hooks, and angles aligned with each offer
• Write complete ad copy for:
• Meta ads
• YouTube ads
• Instagram shoutouts
• Any paid traffic channel we deploy
• Maintain message-market consistency from ad → VSL → page → checkout

4) Funnel Messaging Ownership

• Own the conversion narrative across the entire funnel
• Collaborate with the Head of Marketing to iterate based on performance data