Freebird® is a high-growth DTC brand redefining shaving for millions of people. We’ve scaled to 9-figures in revenue, served over 1 million customers, and continue to build performance-driven growth channels that create real impact.

We’re looking for a Head of TikTok Shop to own and scale our TikTok Shop channel end to end.

This is a hands-on, performance-driven role. You’ll be responsible for taking TikTok Shop from ~$25K/month in evergreen revenue to ~$100K/month and building a repeatable system that continues to scale. You’ll manage creator affiliates, shop execution, and performance optimization while partnering closely with Paid Media, Creative, and E-commerce.

This role is ideal for someone who lives inside TikTok Shop, understands creator incentives, and knows how to turn content into consistent revenue.

What You’ll Own

TikTok Shop Growth & Performance

• Own day-to-day TikTok Shop execution, optimization, and results.
• Scale TikTok Shop from ~$25K/month to ~$100K/month in evergreen revenue within 12 months.
• Manage performance against CPA, ROAS, and payback targets.
• Execute assortment strategy, pricing, promotions, seeding, reviews, and livestream support.
• Monitor shop health, fulfillment issues, refunds, and customer experience signals.

Creator & Affiliate Execution

• Recruit, onboard, and activate 1,500–2,500 TikTok Shop affiliates over 12 months.
• Manage a tiered creator ecosystem:
• High-volume affiliates
• Consistent mid-tier creators
• A small group of top performers
• Drive repeat posting through clear incentives, commissions, and expectations.
• Ensure predictable creator output aligned to product and promo priorities.

Affiliate Performance Management

• Track and analyze creator performance metrics including GMV, CVR, AOV, refunds, content volume, and posting consistency.
• Identify top-performing creators and double down via seeding, bonuses, or higher commissions.
• Test and optimize commission structures, promotions, and incentives.
• Maintain creator scorecards and clear performance reporting.

Creator Content for Paid & Organic Scale

• Partner with Paid Media to surface top-performing TikTok Shop content for Spark Ads.
• Support creator whitelisting and permissions (with guidance from Paid Media).
• Ensure FTC compliance and adherence to brand guidelines.
• Help scale creator content that can be reused across paid ads, PDPs, and organic social.

Systems & Reliability

• Build and run workflows to manage hundreds of active creators at once.
• Use tools and dashboards to track affiliates, commissions, content, and usage rights.
• Keep operations organized across seeding, communication, and follow-ups.
• Ensure TikTok Shop runs smoothly without constant firefighting.

Cross-Functional Collaboration

• Work closely with Paid Media, Creative, Growth, E-commerce, and CX/Ops.
• Align creator pushes with launches, promos, and inventory.
• Feed TikTok Shop learnings back into paid ads, PDPs, and organic social.