• Lead, mentor, and develop the Field Marketing team to deliver high-impact programs for Tier 1/2, MSP, and Regional BSP segments. • Own the vision and direction for field marketing, ensuring alignment with sales, product marketing, partner marketing, demand generation, and content teams. • Drive measurable pipeline growth through segment-specific campaigns and account-based marketing initiatives. • Collaborate and align closely with the partner marketing leader to ensure cohesive go-to-market strategies and messaging. • Provide market intelligence and recommendations on messaging, positioning, and competitive differentiation for each segment. • Champion the Calix brand and boost demand at segment-specific events and through digital marketing. • Audit and optimize Calix’s print and digital presence in publications relevant to target segments; propose new opportunities to reach key audiences. • Align with the enablement team to educate sales teams on effective messaging and positioning for each segment. • Develop content that differentiates Calix solutions and resonates with buyers’ needs and criteria. • Establish clear KPIs and reporting for campaign effectiveness, pipeline contribution, and ROI by segment. • Collaborate cross-functionally to drive projects to completion and ensure consistent, high-quality execution. • Support outbound marketing activities and represent Calix at industry events and tradeshows (travel up to 25%).