• Own Learntastic’s SEO strategy for the US market • Drive organic growth across: Course pages, Category & hub pages, Blogs, guides, and evergreen resources • Lead on-page, technical, and off-page SEO initiatives • Optimize content for AI-driven and answer-based search • Work closely with content teams to create clear, authoritative, citation-worthy content • Own backlink strategy focused on quality, relevance, and authority • Manage external SEO agencies, backlink vendors, and content partners • Track performance using GSC, GA, Ahrefs/SEMrush, and related tools