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Email Marketing Strategist, Copywriter
Location
United States
Posted
14 days ago
Salary
Not specified
Bachelor DegreeEnglish
Job Description
• Design email marketing strategies aligned with SaaS growth goals (lead gen, activation, upsell, retention)
• Write high-converting emails for: Lead nurturing & onboarding, Product updates & feature launches, Re-engagement & churn reduction, Sales enablement & lifecycle campaigns
• Collaborate on audience segmentation, positioning, and messaging
• Create email sequences, not just one-off emails
• Optimize subject lines, CTAs, and structure based on performance data
• Ensure tone, clarity, and compliance for the US market
• Work with marketing/sales teams to align email with funnel stages
Job Requirements
- Proven experience writing and strategizing emails for US-based SaaS companies
- Strong understanding of SaaS funnels (trial → activation → paid → expansion)
- B2B or B2C SaaS buyer psychology
- Excellent command of clear, persuasive, US-native English
- Experience with email platforms (e.g., HubSpot, Customer.io, Klaviyo, Marketo, Brevo, Pipedrive etc.)
- Comfortable using data (open rates, CTR, conversions) to refine messaging
- Nice to Have: Experience working with founders or growth teams
- A/B testing mindset
- Familiarity with compliance (CAN-SPAM, unsubscribe best practices)
- Experience in fast-growing or early-stage SaaS environments
Benefits
- Remote work
- Strategic input
- Professional development opportunities
- Flexible working arrangements
