• Define and execute an integrated marketing strategy spanning performance marketing, enterprise demand generation, product marketing alignment, brand, and partner marketing • Drive measurable revenue impact through ROI-focused growth initiatives, including paid media, lifecycle marketing, funnel optimization, and conversion strategy • Lead enterprise demand generation and account-based marketing (ABM) programs aligned with complex sales cycles and multi-stakeholder buying groups • Partner closely with Product and Product Marketing to ensure clear positioning and messaging for AI-enabled, platform-based products • Translate product innovation and technical capabilities into compelling market narratives that resonate with small business, enterprise, and partner audiences • Oversee brand strategy, messaging, and thought leadership to strengthen market credibility and category leadership • Define strategy for industry publications, analyst engagement, conferences, panels, and executive speaking opportunities • Partner with PR and communications teams to amplify product innovation, customer success, and market perspective • Collaborate with Sales leadership on go-to-market execution, pipeline strategy, and revenue alignment • Support partner marketing initiatives that drive platform adoption and ecosystem growth • Establish and monitor performance metrics across the full funnel, including pipeline contribution, conversion rates, CAC, and ROI • Leverage data, analytics, and experimentation to continuously optimize marketing effectiveness and investment allocation • Ensure consistent messaging and positioning across campaigns, content, website, partner materials, and customer communications • Stay deeply informed on market trends, competitive dynamics, customer needs, and emerging technology to inform strategy and innovation