• Framing key business challenges and translating them into structured, insight-led strategic opportunities. • Crafting clear, concise, and compelling creative briefs that inspire world-class creative and design output. • Translating brand strategy—developed in partnership with the Brand Strategist—into actionable narratives, frameworks, and creative direction. • Clarifying and implementing the roles of the Circle master brand, sub-brands, assets, and applications—turning strategic brand architecture into actionable creative guidance. • Synthesizing learnings from audience research, brand studies, and performance tests into actionable insights. • Partnering with senior cross-functional stakeholders to understand priorities and align strategic direction. • Collaborating with Creative Directors, Designers, PMM, and Growth to ensure strategic cohesion across creative development cycles.