• Personally own and drive strategic commercial initiatives • Lead complex, cross-functional initiatives end-to-end. • Define scope, outcomes, sequencing and commercial success measures. • Translate strategic priorities into executable plans and drive them through to measurable impact. • Step into the detail where required, shaping requirements, clarifying commercial logic, resolving dependencies and unblocking teams. • Take accountability for outcomes, not just coordination or reporting. • Embed within revenue and marketing leadership • Operate as a trusted partner to Revenue, Marketing, CRM and Growth leaders. • Engage as a peer in commercial and operational discussions, bringing informed challenge and perspective grounded in real experience. • Test whether proposed initiatives will genuinely move revenue, margin or customer value. • Ensure delivery priorities reflect commercial reality, not internal noise or politics. • Own commercially grounded roadmaps • Maintain an integrated, outcome-focused view of initiatives across Revenue, Marketing, CRM and Growth. • Sequence and prioritise work based on commercial impact and operational feasibility. • Proactively challenge scope, timing or resourcing when misaligned with business goals. • Ensure roadmaps remain dynamic and responsive to trading performance and strategic shifts. • Drive momentum and accountability • Actively track progress and intervene decisively when delivery slows or drifts. • Remove blockers and resolve cross-functional friction directly. • Hold peers accountable for commitments with clarity and confidence. • Maintain relentless follow-through until outcomes are realised. • Create clarity without bureaucracy • Provide simple, trusted visibility into progress, delivery confidence and commercial impact. • Surface risks, trade-offs and misalignment early, with clear recommendations. • Ensure leadership discussions translate into actions, owners and timelines.